Digital transformation: prioritizing IT infrastructure from the ground up

25th March, 2021

The past 12 months have seen the term digital transformation become a buzzword. The global pandemic has escalated the need for organizations to modernize their IT infrastructures in favor of automation, security, and cloud technologies. In fact, according to Pluralsight’s Tech in 2021 report, 80% of enterprises will shift to cloud-centric infrastructure and applications twice as fast as before the pandemic.  

Among all the information available, demystifying the detail of digital transformation can be difficult; where does one begin with a new strategy? Why is it important to your business? What does a successful digital transformation look like? 

Experts in global IT infrastructure, THG Hosting support more than 9,000 customers to grow their digital presence, connecting user to platform and customer to website, worldwide. Our new blog series will investigate the value of solid IT foundations, sharing insights to support your business in an increasingly digital world. 

Digital transformation basics 

Put simply, digital transformation refers to the adoption of new digital processes to improve business performance. At its heart, digital transformation is about infrastructure; purpose-built IT foundations form the groundwork of a successful digital strategy.

Due to the impact of COVID-19, IT leaders have been integral in ensuring the resilience of their organizations. Consumer habits have changed worldwide, placing greater pressure and importance on digital channels, and the infrastructures on which they are wholly reliant.  

Regardless of sector or size, many businesses are not built to function in a primarily online environment. To welcome a successful digital transformation today requires CTOs and CIOs to re-evaluate their infrastructures from the ground up. This will ensure not only resilience in the market but also the ability to scale and deliver competitive services and products, wherever customers are located across the globe. 

Every one of our clients requires a tailored approach to IT infrastructure to achieve their objectives. Following the pandemic, many businesses have been driven to reconsider their digital foundations: data security must be a priority; IT teams need to be able to focus on more than simply ‘keeping the lights on’; every opportunity to relinquish historical tech debt must be explored.

To compete in a crowded market, digital transformation is key. If, behind the scenes, the IT infrastructure is not fit for purpose, a business will be unable to deliver a quality customer experience. In effect, it is true to say that the platforms and services utilized internally are as of equal importance as those consumed by customers. 

Cloud migration and digital transformation 

What could have been considered a ‘relaxed’ approach to cloud migration in 2019 has escalated, driven by customer expectations and a new remote working culture. In fact, according to Gartner, 75% of all databases will be deployed or migrated to the cloud by 2022.  

When introduced strategically, cloud platforms can accelerate a business’s digital transformation by forming a cloud-ready operating model. Businesses that utilize cloud technologies can innovate faster and scale more efficiently, which effectively improves the customer experience. 

Your IT infrastructure partner should make cloud migration a seamless process, minimizing disruption whilst working closely with leaders to identify the right solution to support your business today and in the future.  

Aligning people and processes in digital transformation 

Adopting new technologies and performing a cloud migration requires leaders to maintain an end-to-end mindset. New technologies often have a domino effect across multiple teams; change in one area is likely to cascade across other processes. Ensuring all stakeholders are equipped to manage change is key. Digital transformation, after all, is as much about adopting a new business culture as it is about adopting new technologies. 

As with any new project, one first starts with objectives; what is driving your digital focus? Security, data access, cost savings, efficiency, customer experience – these are all KPIs that every internal stakeholder can sympathize with and, together, amount to aspirational business transformation. 

In our next blog, we will investigate the intricacies of cloud migration. In the meantime, browse our Managed VMWare Cloud service offering to take the first step in your digital journey. 



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