Bandwidth Throttling: What It Is And What You Can Do About It

28th January, 2020

The internet is full of web hosts proclaiming to offer unlimited bandwidth. While the bandwidth is unlimited, it is likely throttled. Let’s look at what bandwidth throttling is and how you can combat it.  

What is bandwidth throttling? 

Bandwidth throttling is the intentional slowing of internet service by an Internet service provider (ISP) or web host. It is a reactive measure employed in communication networks to regulate network traffic and minimize bandwidth congestion and usage. 

Throttling is a method to limit the flow of data to and from your account. You may remember the days of unlimited data for your mobile device, only to find that once you hit a certain milestone, your data slowed to a crawl. This practice has been mostly abandoned by mobile phone carriers. However, it is unfortunately still alive and well in web hosting today.  

Many users will be wooed by claims of unlimited bandwidth only to find that once a benchmark of usage has been reached, bandwidth slows considerably. When considering this issue, you must ask yourself, what is the point of web hosting if your data travels with abhorrent latency? While you may save a little bit of money upfront, you will pay much more in terms of lost revenue, lost business, and poor search results.  

How bandwidth really works 

According to the definition, bandwidth is “the capacity of a wired or wireless network communications link to transmit the maximum amount of data from one point to another over a computer network or internet connection in a given amount of time — usually, one second.” Bandwidth is not a measurement of network speed, rather it is the rate of data transferred. 

Contrary to what most hosting providers claim, bandwidth is not free. Someone, an individual or organization, pays for the electricity, hardware, data center locations, cooling, security, and administrators for every packet sent. These overhead charges are exactly why bandwidth is throttled in the first place. Providers want you to think that you have an all-you-can-eat buffet of bandwidth, only to find out that the buffet only has a chicken wing, half a sandwich, and a cracker on the table. Users believe they are getting a great deal. But soon find out, oftentimes too late, that their contract is too good to be true. 

What if we told you that you don’t have to consume bandwidth at a snail’s pace? 

THG Hosting will never throttle or slow your bandwidth. Ever.  

Your account. Your bandwidth. Our customers can use as much or as little bandwidth as needed and our bandwidth monitoring tools make managing bandwidth usage simple. THG Hosting’s bare metal servers come with a preset amount of bandwidth of your choice during solution configuration. Typically, bandwidth is available in 20TB, 50TB, or 100TB. However, we can customize any hosting solution with exactly as much unrestrained bandwidth as you need. 

Bandwidth Pooling Example 

We use bandwidth pooling by data center to stretch your hosting budget further. For example, if you have six bare metal servers in our London data center and each server has 20TB of data, then you have 120TB of data total. You will not be charged for bandwidth overage until you have used 120TB – even if one server uses more than its fair share.  

Bandwidth Monitoring 

Our bandwidth monitoring tools help you see exactly how much bandwidth you have at any given time along with helpful prediction tools so that you can estimate your bandwidth usage for the entire billing cycle. If at any point during a billing cycle your bandwidth begins to run low, you can add 50TB, 100TB, or 500TB for a low fee (currently available in London, Amsterdam, Frankfurt, and New York City). 

Unthrottle your bandwidth and unleash your potential 

Say goodbye to slow, throttled bandwidth and outrageous bandwidth overage fees. With THG Hosting, our products and services are completely transparent. No hidden charges or fees.  

When you combine our superfast network with up to 10Gbps connectivity, you get low-latency throughput exactly where you need it. Our global data center footprint offers 29+ locations to keep your data close to those requesting it. So, whether you need one or one thousand servers, contact us today to learn more about unthrottling your success and achieve your goals in record time.  

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